Services
Custom WordPress Development
Themes and plugins written for the project. Landing pages, blogs and institutional sites that load fast and that the client can keep updated alone.
API Integrations & Complex Systems
Connecting the site to APIs, CRMs, ERPs and other external services. REST architecture so the systems exchange data on their own, with no typing in between.
Technical SEO & Core Web Vitals
Optimisation done in the code: semantic HTML, structured data, Core Web Vitals, analytics and Google Tag Manager.
Performance Optimization
Auditing and fixing whatever holds the page back: image weight, caching, compression, lazy loading and whatever Core Web Vitals flags.
UI Architecture & Design Systems
Planning and development of design systems and components that repeat across the site without turning into patchwork.
Frontend Architecture Consulting
Technical analysis, code review, mentorship, and architectural guidance for web development teams.
Portfolio
About
Frontend developer focused on custom WordPress: own theme, Gutenberg blocks, ACF and integrations with external systems. The work goes past layout into performance, technical SEO, accessibility and how the client will keep the content updated after launch. Fully remote, working with teams across time zones.
Key Achievements
- Over 30 projects delivered, from landing pages to enterprise e-commerce platforms
- Large-scale e-commerce on SAP Commerce (Hybris) and VTEX for CIA Hering, Grupo Arezzo and Martins Atacado
- REST integrations between WordPress and external systems: ERP, payment gateways and automation
- Accessibility (WCAG) and Core Web Vitals solved in the code, not with a plugin
- Code review and frontend technical lead for development teams
Career Highlights
2022 to dateBlacksmith AgencyFrontend Developer
Custom WordPress sites for US clients, from brief to deploy. One of three developers, with high autonomy and little hierarchy.
2018 to 2022NTT Data Business SolutionsHybris Ecommerce Developer
Frontend for B2C and B2B stores on large-scale projects, with established teams and short delivery cycles.
2015 to 2018CentralServerSoftware Analyst
SaaS application interfaces, navigable prototypes, API integrations and a hand in the DevOps flow.
Since 2013FreelanceConsulting and development
Consulting and development of websites and web systems for direct clients, from scoping to delivery.



















